BlackBerry is still in the process of redefining itself.
Today’s version of the Waterloo, Ontario-based company is a different BlackBerry than it was a decade ago, taking a dramatically altered approach to the industry when compared to the glory days of its ‘Pearl’ and ‘Curve’ smartphones. BlackBerry’s new focus, as the company has stated repeatedly at press conferences and briefings, is the enterprise space.
The changes to BlackBerry operations initially began subtly, but over the past 12-months, the company has moved rapidly to set up strategic licensing partnerships in an effort to remove the constant worry of handset inventory from its books.
In today’s increasingly connected world, BlackBerry is now building upon its 33-year history to focus on protecting governments, healthcare, financial institutions, businesses and your daily drivers such as smartphones, tablets and cars, with its various security solutions.
Marty Beard, COO of BlackBerry, has been with the company since 2014 and has seen a significant shift in its operations.
In a recent interview with MobileSyrup, Beard opened up about the challenge the company is currently facing and how BlackBerry aims to use the brand you trust to protect your data in the future. …